About a year ago, I discussed different strategies for making video ads go viral. Since then, most agencies and brands have gone beyond the one-hit-wonder viral video craze, and are now looking to create richer, deeper, online brand content experiences.
A lot has happened over the past year. New digital studios like Deca…have consistently put out great new original programs. Despite the economic turmoil, brands have become a lot less timid about partnering with content creators. And, above all, new distribution technologies and measurement companies are helping to make everything a bit more manageable.
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