The ad market for original online video has been hit hard of late by the recession and an oversaturated market.
But the online video startup firm Deca has scored a spate of successes—particularly with traditional brands—by focusing on aggregating and nurturing grassroots Web talent. The company has unveiled a branded entertainment video program for General Mills’ Betty Crocker on its recently launched property Good Bite, as well as a new service-oriented parenting site called Parents Ask.
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