By supplying content in a robust, visual manner through video, you can engage audiences on a whole new level. Momversation does this very well through a network of online influencers who contribute videos on topics of interest to moms, ranging from sick days to learning disabilities, to how to keep your kids healthy. The videos provide additional exposure for the influencers involved, and another forum for ad-based revenue.

For marketers, this is a reminder that today’s video goes beyond the traditional 30-second spot. Production quality can vary, length of time can vary, and even tone can be modified, but as with social media, the voice and the content should be authentic and genuine.

Over at the Momversation this week, Heather Armstrong of Dooce.com is leading a candid talk about depression. She has been extremely open over the years about the postpartum emotional crash that led her to a psychiatric hospital. Her fellow bloggers on the video — Alice Bradley, of finslippy.com, Mindy Roberts of themommyblog.net and Danny Evans of DadGoneMad.com — have been somewhat less public about their suffering, and their conversation about what Bradley calls “being filled with crushing despair” is a moving one.

How do you craft a video conversation among four out of 10 extremely opinionated women, all of whom live in different area codes? That’s the challenge Rob Morhaim faces every week as the executive producer of DECA’s Momversation, which distills the mommy blogger phenomenon into a thrice-weekly, 5-minute-long series.

But after more than 100 episodes, Morhaim has it down to a science.

Senator Gillibrand and Momversation were featured on the evening news program of the Rochester, NY CBS affiliate.

Sen. Kirsten Gillibrand is using the topic of health care reform to reach out to a group she views as part of her core constituency: Fellow moms.

Unlike her old House colleagues, who are getting smacked around by constituents at health care town halls all over the country - including New York - Gillibrand eschewed a physical meeting in favor of a “virtual” discussion with a friendly audience on the Web site “Momversation,” a blog run by and for mothers.