DECA, an acronym for Digital Entertainment Corp. of America, is exploring several ways to produce Web series in unusually marketer-centric ways. It seeks extended sponsorships—generally three months or longer, the prices for which start in the six figures—for specific properties. Rather than attempting to import to the Web the scripted series model birthed by television, DECA capitalizes on existing bloggers’ popularity to build properties that feature established online personalities and are aimed at specific demographic slices. It also enlists its talent to make and star in commercials for its advertisers. If this works, DECA will have found a way to fund online video—having a long-term sponsor or two significantly reduces the pressure to sell lots of ads—and bring chary advertisers into a new media realm.

Here at NewTeeVee, we honestly wouldn’t be surprised to get a memo stating that the entire Internet took a vote and elected Xeni Jardin their queen. So to explain what makes her a star would probably take more words than this space allows. But explaining what makes her a Breakout Video Star of 2008? We can kick it off with very few words: Boing Boing TV.

Virgin Galactic’s White Knight aircraft is pretty exciting. And here’s a video that BoingBoingTV made of the aircraft’s launch event, that has some interesting words on the craft and space travel from Sir Richard Branson, Scaled Composite’s Burt Rutan and genuine spaceman and moonwalker, Buzz Aldrin himself. The best line? One that very few people in the world could say: “I wanted to go into space when I saw the moon landing. I’ve never had that opportunity, so I’ve had to build my own spacecraft!”—that’s Branson.

Xeni Jardin isn’t exactly a household name, but she has a sizable following. As one of the creators of the popular blog Boing Boing, Jardin’s a bona fide Web celebrity.

Now, Microsoft is hoping she can lend some small-wattage star power to its “I’m Initiative,” which promotes Microsoft instant-messaging and e-mail by tying them to social causes. Through a deal brokered by Federated Media, Microsoft is underwriting episodes of a new Jardin-produced Web series, “Boing Boing TV World,” which gives snapshots of international cultures.

The always fascinating and outworldly Xeni Jardin points us to this video of the Lego Blade Runner Spinner. She wrote: “Guys, you posted a while back about the badass one of a kind LEGO spinner car from Blade Runner that Joel Johnson spotted during the BBtv shoot at Syd Mead’s studio. We cut an episode about it, check it out!” Actually, what Xeni meant to write was: “Witness Joel Johnson getting a stiffy touching Syd’s Lego Spinner.