In a number of ways, Smosh is the perfect example of the type of online property for which DECA was formed. It has a big audience, there’s nothing in its videos that would scare away advertisers, the content is fairly well produced and it is not a child of the entertainment mega-machine.
“Smosh really resonates with teens and young adults, but [Padilla and Hecox] never went through the traditional media and ad channels,” said Wayne. “They’d never been in a pitch meeting on Madison Avenue.”
Advertise on Year-Old Digital Studio DECA Signs YouTube Smash ‘Smosh’