Introducing the most popular Internet celebrities of last year: Smosh.
If you haven’t heard of the comedy duo from Carmichael, Calif., you’re not alone. But Ian Hecox and Anthony Padilla host the No. 3 most-subscribed-to video channel on YouTube. IStardom, a Web start-up that tracks Internet celebrity, declared Smosh the most popular name in online entertainment of 2008…YouTube appears to be weighted more heavily in iStardom’s celeb rankings. But the service does take other online social tools, such as Twitter, MySpace and Facebook, into account.
The fact that we’re even talking about this just goes to show that social media is a lot like a popularity contest. But when the kids sitting at the “cool” lunchroom table are a couple guys who dress up as cardboard box men…it should give a glimmer of hope to any average Joe.
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