Earlier this year, the Unilever and Sprint-branded web series In the Motherhood, starring Chelsea Handler and Leah Remini, got a deal to become a mid-season replacement show on ABC. Johnson and Johnson enlisted Law & Order: SVU star Mariska Hargitay to create a series of mom-focused animated shorts. And new media studio Deca got all parental with CoolMom….Why are moms suddenly so hot? As we noted in February, BSM Media reported that 80 percent of moms had watched an online video in the last week.
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