Along with the Back Dorm Boys, Lisa Nova, and Lonelygirl, Smosh defined the early days of YouTube. In late 2005, the low-fi, frenetic stylings of unabashed Carmichael, California college students, Anthony Padilla and Ian Hecox, helped to characterize user-generated content for years to come. Low-quality production, unparralleled wackiness, quick edits, and the use of popular musical numbers were staples of Smosh’s catalog and attributes that, before any high-profile, original series hit the web, became synonymous with online video…it was only a matter of time before a media company bought into these kids in an attempt to take them to the next level. Today, DECA announced just that. The new media studio behind Boing Boing TV and Alex Albrecht’s Proect Lore “has invested in and become the exclusive business and production partner for Smosh.”
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