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	<title>DECA</title>
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	<link>http://deca.tv</link>
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	<pubDate>Mon, 19 Jul 2010 20:57:28 +0000</pubDate>
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		<title>Momversation Branches Out to &#8230; Ordinary People</title>
		<link>http://deca.tv/press/momversation-branches-out-to-ordinary-people/</link>
		<comments>http://deca.tv/press/momversation-branches-out-to-ordinary-people/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 20:57:28 +0000</pubDate>
		<dc:creator>Marissa Cramer</dc:creator>
		
		<category><![CDATA[All Press]]></category>

		<category><![CDATA[Momversation Press]]></category>

		<guid isPermaLink="false">http://deca.tv/?p=818</guid>
		<description><![CDATA[Momversation &#8212; the vlogging site that regularly features bloggers Alice Bradley, Rebecca Woolf, Asha Dornfest, Heather Armstrong, Daphne Brogden, Giyen Kim, Maggie Mason, Dana Loesch, Mindy Roberts and Jessica Gottlieb &#8212; just launched its newest foray into video: Her Story.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.momversation.com">Momversation</a> &#8212; the vlogging site that regularly features bloggers Alice Bradley, Rebecca Woolf, Asha Dornfest, Heather Armstrong, Daphne Brogden, Giyen Kim, Maggie Mason, Dana Loesch, Mindy Roberts and Jessica Gottlieb &#8212; just launched its newest foray into video: Her Story.</p>
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		<item>
		<title>Congrats to Daphne Brogdon named on Forbes.com Top 100 Websites for Women</title>
		<link>http://deca.tv/properties/cool-mom/congrats-to-daphne-brogdon-named-on-forbescom-top-100-websites-for-women/</link>
		<comments>http://deca.tv/properties/cool-mom/congrats-to-daphne-brogdon-named-on-forbescom-top-100-websites-for-women/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 20:04:25 +0000</pubDate>
		<dc:creator>Marissa Cramer</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Cool Mom]]></category>

		<category><![CDATA[DECA News]]></category>

		<category><![CDATA[Honors & Awards]]></category>

		<guid isPermaLink="false">http://deca.tv/?p=787</guid>
		<description><![CDATA[TOP 100 WEBSITES FOR WOMEN
The best of the Web for working women
No one can succeed on her own. Even the savviest women need help along the way. To that end, with the help of the ForbesWoman community, we&#8217;ve searched the Web for the most dynamic, inspiring and helpful websites for women. We&#8217;re delighted to present [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.forbes.com/2010/06/23/100-best-womens-blogs-forbes-woman-time-websites.html?boxes=Homepagechannels">TOP 100 WEBSITES FOR WOMEN<br />
The best of the Web for working women</a></p>
<p>No one can succeed on her own. Even the savviest women need help along the way. To that end, with the help of the ForbesWoman community, we&#8217;ve searched the Web for the most dynamic, inspiring and helpful websites for women. We&#8217;re delighted to present this list of ForbesWoman&#8217;s Top 100 Websites for Women.</p>
<p>To determine which sites and blogs made the cut we looked for compelling and decidedly female-oriented content, outstanding design, an active community and frequent updates. In short, sheer clickyness. </p>
<p><a href="http://coolmom.com/">coolmom.com</a>: TV host and pop culture writer Daphne Brogdon blogs and posts videos to fuel the <a href="http://www.momversation.com/">&#8220;momversation.&#8221;</a><img src="http://deca.tv/wp-content/uploads/2010/06/daphne.bmp" alt="daphne" title="daphne" class="aligncenter size-full wp-image-814" /></p>
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		<title>The Hollywood Reporter lists Michael Wayne in its Digital Power 50 for 2010!</title>
		<link>http://deca.tv/blog/778/</link>
		<comments>http://deca.tv/blog/778/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 19:46:20 +0000</pubDate>
		<dc:creator>Marissa Cramer</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[DECA News]]></category>

		<guid isPermaLink="false">http://deca.tv/?p=778</guid>
		<description><![CDATA[Michael Wayne &#124; DECA – Digital Power profile
Under CEO Michael Wayne’s direction, this premium-video provider has gotten in touch with its feminine side. That may come as a surprise, and not only because the conventional wisdom held that young males are easy pickings online. It’s also because the most recognizable faces on its programming slate [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://rewired.hollywoodreporter.com/2010/06/06/digital-power-2010-profile-michael-wayne-deca/">Michael Wayne | DECA – Digital Power profile</a></p>
<p>Under CEO Michael Wayne’s direction, this premium-video provider has gotten in touch with its feminine side. That may come as a surprise, and not only because the conventional wisdom held that young males are easy pickings online. It’s also because the most recognizable faces on its programming slate may be dudes like Web-celeb dudes like Diggnation’s Alex Albrecht, who moonlights for DECA’s “Project Lore,” or the comedic duo behind YouTube-bred sensation “Smosh.”</p>
<p>But Wayne began steering the company toward female-friendly programming 18 months ago hot on the heels of DECA’s first breakout hit, “Momversation.” Now he’s lured over 25 branded entertainment deals to a slew of series targeting women covering parenting, food and there will be more launched later in 2010. ‘Momversation’ was a real paradigm shift for us,” said Wayne, a former Sony exec who launched DECA three years ago with venture-capital financing.“We had to capitalize on that hit.”</p>
<p>Wayne’s next strategic shift will be distributing its programming off its homegrown sites, including female-targeted portals, mobile and entirely offline product extensions. That’s a big change for Wayne, whose always flouted the hyperdistribution mode but the new plan nods to his TV roots at Sony. “We have a portfolio of O&#038;O sites for women,” he said. “Now we’re going to expand into our affiliates network.”<br />
<img src="http://deca.tv/wp-content/uploads/2010/06/digital50.bmp" alt="digital50" title="digital50" class="aligncenter size-full wp-image-810" /></p>
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		<title>Aarti Sequeira on &#8216;The Next Food Network Star&#8217; this Sunday</title>
		<link>http://deca.tv/uncategorized/aarti-sequeira-on-the-next-food-network-star-this-sunday/</link>
		<comments>http://deca.tv/uncategorized/aarti-sequeira-on-the-next-food-network-star-this-sunday/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 22:28:40 +0000</pubDate>
		<dc:creator>Marissa Cramer</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://deca.tv/?p=733</guid>
		<description><![CDATA[Congratulations Aarti! We&#8217;ll be watching and rooting for you on &#8216;The Next Food Network Star&#8217; this Sunday, June 6th.
Check out this article in today&#8217;s Los Angeles Times also featuring Aarti and other contestants on the show:
They All Want to be The Next Guy Fieri
She&#8217;s Indian, speaks with a lovely trill and has a kittenish sex [...]]]></description>
			<content:encoded><![CDATA[<p>Congratulations Aarti! We&#8217;ll be watching and rooting for you on &#8216;The Next Food Network Star&#8217; this Sunday, June 6th.</p>
<p>Check out this article in today&#8217;s Los Angeles Times also featuring Aarti and other contestants on the show:</p>
<h2 style="text-align: center;"><span style="color: #000000;"><strong><a href="http://www.latimes.com/entertainment/news/tv/la-et-next-food-network-star-20100604,0,2041983.story">They All Want to be The Next Guy Fieri</a></strong></span></h2>
<p><span style="color: #000000;"><a href="http://">She&#8217;s Indian, speaks with a lovely trill and has a kittenish sex appeal that will remind you of Nigella.</a></span></p>
<p><span style="color: #000000;"><a href="http://">But Aarti Sequeira would really prefer that you describe her as the next Guy Fieri.</a></span></p>
<p><span style="color: #000000;"><a href="http://">Sequeira is one of three L.A.-area contestants who have cooked and campaigned their way onto Season 6 of &#8220;The Next Food Network Star,&#8221; which premieres Sunday night on the cable channel with a celebrity-studded season set in Los Angeles. Among those scheduled to appear along with judge Bobby Flay and this season&#8217;s mentor, Giada De Laurentiis, will be actress and restaurateur Eva Longoria Parker.</a></span></p>
<p style="text-align: center;"><img class="size-full wp-image-734 aligncenter" src="http://deca.tv/wp-content/uploads/2010/06/54093752.jpg" alt="" width="272" height="408" /></p>
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		<item>
		<title>Introducing the Digital Power 50 for 2010</title>
		<link>http://deca.tv/press/introducing-the-digital-power-50-for-2010/</link>
		<comments>http://deca.tv/press/introducing-the-digital-power-50-for-2010/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 17:11:53 +0000</pubDate>
		<dc:creator>Marissa Cramer</dc:creator>
		
		<category><![CDATA[All Press]]></category>

		<category><![CDATA[Featured Press]]></category>

		<guid isPermaLink="false">http://deca.tv/?p=774</guid>
		<description><![CDATA[Power doesn’t come easily in the digital content world.
Despite the buzz about the iPad or Foursquare, audiences and revenues generated by programming on PCs or wireless devices is still a pittance compared with that on such established mediums as film and TV. But measured by the more intangible metric of influence, even the slightest innovation [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Power doesn’t come easily in the digital content world.</strong></p>
<p>Despite the buzz about the iPad or Foursquare, audiences and revenues generated by programming on PCs or wireless devices is still a pittance compared with that on such established mediums as film and TV. But measured by the more intangible metric of influence, even the slightest innovation can portend big changes to come in the evolving media business.</p>
<p>Which makes the accomplishments of the 50 men and women highlighted in The Hollywood Reporter’s third annual Digital Power issue worth noting.</p>
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		<item>
		<title>11th Annual Bruin Run/Walk</title>
		<link>http://deca.tv/blog/11th-annual-bruin-runwalk/</link>
		<comments>http://deca.tv/blog/11th-annual-bruin-runwalk/#comments</comments>
		<pubDate>Wed, 26 May 2010 17:16:26 +0000</pubDate>
		<dc:creator>Marissa Cramer</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[DECA Events]]></category>

		<guid isPermaLink="false">http://deca.tv/?p=715</guid>
		<description><![CDATA[On Sunday, May 23rd  some of our team woke up bright and early to participate in the 11th Annual Bruin Run/Walk, a 5K benefiting the Mattel Children&#8217;s Hospital at UCLA. The event was hosted by Dakota Fanning and brought together UCLA students, faculty and members of the greater LA community. There were live performances, free [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_722" class="wp-caption alignnone" style="width: 485px"><img class="size-full wp-image-722" title="5K Bruin Run/Walk" src="http://deca.tv/wp-content/uploads/2010/05/5k2.jpg" alt="Clockwise from left: Chris Kimbell, Michael Wayne, Angela Preston, Chris Preston, Marissa Cramer, Joe Cane, Denise Montero, Chris Sanz and our youngest team member, Diego Sanz" width="475" height="357" /><p class="wp-caption-text">Clockwise from left: Chris Kimbell, Michael Wayne, Angela Preston, Chris Preston, Marissa Cramer, Joe Cane, Denise Montero, Chris Sanz and our youngest team member, Diego Sanz</p></div>
<p style="text-align: left;">On Sunday, May 23rd  some of our team woke up bright and early to participate in the 11th Annual Bruin Run/Walk, a 5K benefiting the Mattel Children&#8217;s Hospital at UCLA. The event was hosted by Dakota Fanning and brought together UCLA students, faculty and members of the greater LA community. There were live performances, free food and giveaways as well as a silent auction and prizes. It was fun-filled morning despite the light rain that momentarily rolled in. Team DECA ran a great race!</p>
<p style="text-align: left;">Congratulations to Chris Kimbell (VP Programming) for finishing first in our team at 24:33!</p>
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		<item>
		<title>Glick Does Cookbook Doubleheader</title>
		<link>http://deca.tv/press/glick-does-cookbook-doubleheader/</link>
		<comments>http://deca.tv/press/glick-does-cookbook-doubleheader/#comments</comments>
		<pubDate>Mon, 24 May 2010 18:56:52 +0000</pubDate>
		<dc:creator>Marissa Cramer</dc:creator>
		
		<category><![CDATA[All Press]]></category>

		<category><![CDATA[Featured Press]]></category>

		<guid isPermaLink="false">http://deca.tv/?p=710</guid>
		<description><![CDATA[The second deal was for a collection based on the Web site goodbite.com, called Good Bite&#8217;s Weeknight Meals: Delicious Made Easy. The site features video recipe demonstrations by a number of popular food bloggers, and the cookbook will bring together a mix of those recipes to, as Glick said, &#8220;demonstrate a range of styles and [...]]]></description>
			<content:encoded><![CDATA[<p>The second deal was for a collection based on the Web site <a href="http://www.goodbite.com">goodbite.com</a>, called Good Bite&#8217;s Weeknight Meals: Delicious Made Easy. The site features video recipe demonstrations by a number of popular food bloggers, and the cookbook will bring together a mix of those recipes to, as Glick said, &#8220;demonstrate a range of styles and flavors.&#8221; Wiley is planning a fall 2011 publication.</p>
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		<title>Good Bite&#8217;s Aarti Sequeira Makes Next Food Network Star 2010</title>
		<link>http://deca.tv/blog/good-bites-aarti-sequeira-makes-next-food-network-star-2010/</link>
		<comments>http://deca.tv/blog/good-bites-aarti-sequeira-makes-next-food-network-star-2010/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 22:21:48 +0000</pubDate>
		<dc:creator>Marissa Cramer</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://deca.tv/?p=703</guid>
		<description><![CDATA[Food Network has announced the lineup for this year&#8217;s installment of The Next Food Network Star and we are delighted to announced that Good Bite&#8217;s very own Aarti Sequeira was chosen as one of the 12 finalists! Make sure to catch the first episode on June 6. And the other finalists are&#8230;
Alexis Hernandez, Indiana
Aria Kagan, [...]]]></description>
			<content:encoded><![CDATA[<p><em>Food Network</em> has announced the lineup for this year&#8217;s installment of <em>The Next Food Network Star</em> and we are delighted to announced that Good Bite&#8217;s very own <a href="http://www.goodbite.com/contributors/aarti-sequeira"><strong>Aarti Sequeira</strong></a> was chosen as one of the 12 finalists! Make sure to catch the first episode on June 6. And the other finalists are&#8230;</p>
<p>Alexis Hernandez, Indiana</p>
<p>Aria Kagan, Florida</p>
<p>Brad Sorenson, Texas</p>
<p>Brianna Jenkins, Georgia</p>
<p>Darrell Smith, California</p>
<p>Doreen Fang, California</p>
<p>Dzintra Dzenis, Texas</p>
<p>Herb Mesa, Georgia</p>
<p>Paul Young, Chicago</p>
<p>Serena Palumbo, NYC</p>
<p>Tom Pizzica, California</p>
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		<title>14th Annual Webby Awards Official Honoree Selections</title>
		<link>http://deca.tv/blog/14th-annual-webby-awards-official-honoree-selections/</link>
		<comments>http://deca.tv/blog/14th-annual-webby-awards-official-honoree-selections/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 22:08:33 +0000</pubDate>
		<dc:creator>Marissa Cramer</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://deca.tv/?p=688</guid>
		<description><![CDATA[Congratulations Parents Ask!
Parents Ask has been selected as an Official Honoree for the Family/Parenting category in The 14th Annual Webby Awards.
As a result of the exceptional quality of submissions this year, the Academy has recognized outstanding entries as Official Honorees alongside the Nominees. The Official Honoree distinction is awarded to the top 15% of all [...]]]></description>
			<content:encoded><![CDATA[<p>Congratulations <a href="http://www.parentsask.com">Parents Ask</a>!</p>
<p>Parents Ask has been selected as an Official Honoree for the Family/Parenting category in <a href="http://www.webbyawards.com/webbys/current_honorees.php">The 14th Annual Webby Awards</a>.</p>
<p>As a result of the exceptional quality of submissions this year, the Academy has recognized outstanding entries as Official Honorees alongside the Nominees. The Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement. With nearly 10,000 entries received from all 50 states and over 60 countries, this is an outstanding accomplishment for the entire team of Parents Ask.</p>
<p><img class="aligncenter size-full wp-image-695" title="parents-ask" src="http://deca.tv/wp-content/uploads/2010/04/parents-ask.jpg" alt="parents-ask" width="130" height="54" /></p>
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		<title>Why Doesn&#8217;t Web Video Like the &#8220;C Word&#8221;?</title>
		<link>http://deca.tv/press/why-doesnt-web-video-like-the-c-word/</link>
		<comments>http://deca.tv/press/why-doesnt-web-video-like-the-c-word/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 22:38:50 +0000</pubDate>
		<dc:creator>Marissa Cramer</dc:creator>
		
		<category><![CDATA[All Press]]></category>

		<guid isPermaLink="false">http://deca.tv/?p=672</guid>
		<description><![CDATA[DECA CEO Michael Wayne, meanwhile, takes a different approach, as DECA removes its shows from the Internet following their cancellation. The reason for that, though, is the same reason they also don’t use the word “cancel”: for DECA, according to Wayne, a show isn’t just a show — it’s a brand and a standalone business.
So [...]]]></description>
			<content:encoded><![CDATA[<p>DECA CEO Michael Wayne, meanwhile, takes a different approach, as DECA removes its shows from the Internet following their cancellation. The reason for that, though, is the same reason they also don’t use the word “cancel”: for DECA, according to Wayne, a show isn’t just a show — it’s a brand and a standalone business.</p>
<p>So in considering whether or not to continue making a show like the now-defunct <em>Bush League TV</em>, “We look at it as: ‘Is this business heading into profitability or not?’” If it isn’t, they shut it down. “When you shut down a brand and you don’t take it offline, it can look bad, and that inevitably doesn’t reflect well on the company,” he said.</p>
<p>Of course, DECA’s focus has also changed dramatically over the last few years, as they’ve started almost exclusively targeting women over 25 with shows like <a href="http://newteevee.com/2009/09/10/the-art-of-momversation/"><em>Momversation</em></a> and <a href="http://newteevee.com/2009/06/30/good-bite-offers-up-a-buffet-of-food-recipe-ideas/"><em>Good Bite</em></a>, which partner nicely with brands.  They only got to that place, though, after experiments like <em>Bush League</em>.  “At the end of the day, you have to take risks, and you’re never going to be successful 100 percent of the time,” Wayne said.</p>
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