Press Release: DECA Celebrates 100 Episodes of “Momversation”

Santa Monica, CA (July 29, 2009) — DECA, the digital media and entertainment company known for creating high-quality online video and communities, is proud to celebrate the 100th episode of one of its premier properties, Momversation.

“Momversation has proven to be the perfect forum for moms - and dads - to share experiences and discuss topics of real importance to today’s parent,” says Momversation executive producer Rob Morhaim. “We’re so grateful to have the wittiest and wisest moms on the Internet today sharing their knowledge and their insight. We’d like to thank our users for creating this vibrant Momversation community.”

Momversation has become an outlet for women from all different walks of life to join the online conversation. Guests who have appeared on the show include Lisa Belkin, writer of “The Motherlode” blog for The New York Times and the author of three books, including “Life’s Work: Confessions of an Unbalanced Mom”; Access Hollywood’s Nancy O’Dell, author of “Full of Life: Mom-to-Mom Tips I Wish Someone Had Told Me When I Was Pregnant”; and Alicia Ybarbo and Mary Ann Zoellner, Emmy Award-winning producers on NBC’s Today Show and authors of “Today’s Moms: Essentials for Surviving Baby’s First Year.” United States Senator Kirsten Gillibrand of New York has a scheduled appearance on the show in August.

Momversation has been noted on The Oprah Winfrey Show, Live with Regis and Kelly, The New York Times, and Business Week. Launched in November 2008, the series includes in its roster the Web’s most-respected and most-trafficked mommy bloggers.

Among the rotating cast of panelists are:

• Heather Armstrong of dooce.com, featured by Forbes Magazine among 30 honorees on its list of “The Most Influential Women In Media” for 2009, and author of The New York Times bestseller, “It Sucked and Then I Cried: How I Had a Baby, A Breakdown, and a Much Needed Margarita.”

• Comic Daphne Brogdon of coolmom.com, host of TV Guide Channel’s weekly series The Fashion Team, contributor to CNN Headline News’ Showbiz Tonight, and host of FOX’s Web show 24 Inside.

• Rebecca Woolf of girlsgonechild.net, author of the memoir “Rockabye: From Wild to Child” and contributor to MSN and The Huffington Post.

• Additional panelists include: Alice Bradley of Finslippy.com, Asha Dornfest of ParentHacks.com, Giyen Kim of BaconIsMyEnemy.com, Dana Loesch of Mamalogues.com, Maggie Mason of MightyGirl.com, Mindy Roberts of TheMommyBlog.net, and Karen Walrond of Chookooloonks.com.

Momversation’s success has been attributed to the combination of great talent with a production process that’s organic to the Web. “Momversation exemplifies the DECA model,” says DECA co-founder and CEO Michael Wayne. “By recognizing and nurturing talent that is unique to the Web, DECA has created a distinctive new type of online entertainment and information format.”

Momversation posts three episodes a week, each approximately three to five minutes in length. Every episode features three or four of the panelists discussing a new topic.

ABOUT DECA
DECA (Digital Entertainment Corporation of America, www.deca.tv) was founded in 2007 to create a new model for the online entertainment experience. By identifying, funding, marketing and distributing next-generation digital content, DECA has become one of the leading players in shaping the future of entertainment. With its unique philosophy of recognizing and nurturing personalities and properties distinctive to the digital community, DECA stands alone in the industry by supporting content ‘of the web, by the web, and for the web.’ Headquartered in Santa Monica, CA, the company was founded by Michael Wayne and Chris Kimbell, who previously held senior roles at Sony Pictures, ABC, and Yahoo! Music. DECA is funded by Mayfield, General Catalyst, Rustic Canyon, and Atomico.

In addition to Momversation, among its current properties are:

• Smosh
Currently the third most subscribed YouTube channel of all time, Smosh is sketch comedy for teens and young adults by 20-year-olds Anthony Padilla and Ian Hecox. With more than 230 million views, Smosh videos have become a pop culture phenomenon. Their site, Smosh.com, features video extras, robust forums, and a growing community of more than 480,000 registered members, who contribute to more than ten million page views each month.

• Good Bite
The groundbreaking Internet video series brings together the web’s most popular food bloggers to discuss food, share recipes and present step-by-step cooking demonstrations. Good Bite consists of a weekly panel discussion from a trio of these top food bloggers, who tackle a cooking topic and share their easy recipe solutions. Each of their recipes is demonstrated in ‘how-to’ videos, supplemented with a fourth recipe from a professional Good Bite ‘How-To’ Cook.