DECA

Sometimes the mom blogosphere seems like an international conspiracy to halt the human race. Like the most recent episode of the video blog Momversation, in which four mom bloggers talk about sex after having a baby. “It took a really long time for me to feel like a woman…maybe a year, maybe more, maybe a couple years,” says Nataly Kogan. Dooce’s own Heather Armstrong admits that she didn’t have sex for seven months after her daughter was born, and in an interesting analogy, Mindy Roberts says, “I’ve never seen a kitchen that turned out anything that was worth eating that didn’t get all messy and icky in the process.”

Momversation, sponsored by Target, is driving conversation and community around the issues of moms. The video serves as a fantastic differentiator, creates emotional connection, and is potentially truly remarkable content.

Well, in an attempt to snag a chunk of the lucrative mom market, California-based production studio DECA.TV is has put the Web’s most popular mommy bloggers in one place and on video. Momversation.com, officially launched today, is a Web site and an Internet video show, which airs three episodes a week. The format takes subject such as disagreeing with family over politics or bribing your kids with food and lets four of its panelists hash it out.

Well-financed (big ads from Target who is the primary sponsor) and good distribution (the site has teamed up with Yahoo’s Shine) the site has definite possibilities.

Los Angeles-based digital entertainment studio DECA announced today that the firm has launched a new show, Momversation, focused on the “mom” demographic. The firm said the new show and site features video conversations between several popular “mommy bloggers”. The new show is hosted by mommy bloggers Heather Armostrong of Dooce, Alice Bradley of Finslippy, Daphne Brogdon of Cool Mom, Asha Dornfest of Parent Hacks, Nataly Kogan of Work It, Mom!, Maggie Mason of Might Girl, Mindy Roberts of The Mommy Blog, and Rebecca Woolf, Girl’s Gone Child. DECA said it will post three episodes a week, each three to five minutes in length, featuring the panelists discussing different topics. The show is coming out of the gate with Yahoo! as an online distribution partner; the firm said it also has secured a sponsorship from an unnamed, retail chain. The firm’s site currently features advertising from Target alongside its videos.

Get it? Momversations. They’re digital conversations from some of the internet’s most outspoken mommies and, though the mommie genre is certainly nothing new to web video, DECA’s application combines true talent with a production process that’s really organic to the web.

Here’s how it works: one expert blogger-mom brings up a topic (i.e. food as a reward), records her take on the topic, then passes it down the line where the divergent takes from her fellow digital panelists are recorded. The videos are sent to DECA, yada yada yada, we get a catchy succinct, pointed, sarcastic and fun-lovin exchange on the joys (and pitfalls) of parenting…You don’t have kids, or your use the internet to get away from them? Fine. Still, take note of how this innovative application of interactivity truly crafts the media. Good job DECA.

DECA, a digital entertainment company that brings together the best of Hollywood, Madison Avenue, and Silicon Valley, today announced its newest web property — Momversation. This groundbreaking Internet show and site brings many of the web’s most popular mom bloggers to video for the first time, as they share their opinions on issues that women care about.

DECA, which lists many top online entertainment properties on its roster, has gathered an impressive group of the most influential and well known moms to host the Momversation panel: Heather Armstrong, Dooce; Alice Bradley, Finslippy; Daphne Brogdon, Cool Mom; Asha Dornfest, Parent Hacks; Nataly Kogan, Work It, Mom!; Maggie Mason, Mighty Girl; Mindy Roberts, The Mommy Blog; Rebecca Woolf, Girl’s Gone Child.