Momversation is a video show and website that brings together outspoken moms who want to talk about what matters to them. Each episode features four mom-bloggers introducing a topic and sharing their thoughts. And you can get in on the conversation, too: tell other moms how you feel in episode comments, and start your own topics in the Momversation forums.
Pat Croce gets ‘Down’
Were Mark Cuban and Tony Robbins to have a love child, it might be someone like Pat Croce. The former owner of basketball’s 76ers franchise mixes entrepreneurial verve and motivational-guru gobbledygook with just the kind of overcaffeinated style that makes him made for video. Let’s put it this way: he makes Tom Cruise look subdued. Don’t take my word for it; peep “Down to Business with Pat Croce,” a webisode from online studio DECA that just began syndication on Portfolio.com.
DOWN TO BUSINESS, Pat Croce’s new, internet interview show
On DownToBusiness.com a twice weekly show, Croce grills established entrepreneurs and newcomers who want a shot at the brass ring. Viewers have their say on each guest by voting on the site’s “BS Meter.” DownToBusiness.com, a program of video interviews, voting, and a blog featuring Pat Croce’s take on “Daily Bull” provides an unfiltered point of view on what’s real and what’s not. Who’s watching? Men and women, between 25 – 40 with the tech-savvy, entrepreneurial gene.
Portfolio.com to Be Exclusive Sales and Distribution Partner of Pat Croce’s “Down to Business” Series, DECA’s Latest Digital Entertainment Property
Portfolio.com will be the exclusive sales and distribution partner of “Down to Business,” the new original video series hosted by highly acclaimed entrepreneur and motivational speaker Pat Croce and produced by DECA, the world’s premier digital entertainment company, it was announced today by Ari Brandt, General Manager of Portfolio.com. The twice-weekly video series is a no nonsense program featuring established entrepreneurs as well as newcomers in the business arena. The show’s mission is to cut through the jargon to get to the heart of each guest’s business, with viewers deciding via interactive online widget whether the business–and the guest–passes muster.
Year-Old Digital Studio DECA Signs YouTube Smash ‘Smosh’
In a number of ways, Smosh is the perfect example of the type of online property for which DECA was formed. It has a big audience, there’s nothing in its videos that would scare away advertisers, the content is fairly well produced and it is not a child of the entertainment mega-machine.
“Smosh really resonates with teens and young adults, but [Padilla and Hecox] never went through the traditional media and ad channels,” said Wayne. “They’d never been in a pitch meeting on Madison Avenue.”
Do You Sizzle?
Last night at Entertainment Networking Event I had the chance to speak on a panel moderated by NBC Host Shira Lazar with some of the folks from Deca. - The people who just invested in Smosh…Some how we made it through the panel and my big take away was that what ever you are doing to promote yourself, your online video or video series you need to Sizzle. You need to give industry and consumers something exciting that engages them…I’ve posted Deca’s Sizzle reel here for you all to check out.
Guess Who’s Investing in Original Independent Online Video?
Now you as a media buyer or brand manager might pause at associating your brand with a a show as wild and crazy as Smosh but times have changed. Smosh is the 3rd most subscribed channel on YouTube and Smosh has over 175 Million views. Someone likes and is watching Smosh and this is a huge opportunity for you as an advertiser to get in front of an audience that really cares about these guys…So what are you waiting for? Call Karl House Director, Business Development at 310.587.3535 x 103 or email him at khouse@deca.tv and sponsor Smosh before your competitors do.
Digital Studio Deca Invests in Online Video Show Smosh
Digital entertainment company Deca has invested in Smosh, taking an undisclosed stake in the teen-centric online video brand. The Santa Monica-based content development, marketing and sales studio will handle everything, including ad sales, business development and distribution for Smosh. Deca co-founder and CEO Michael Wayne told paidContent that Smosh was already “profitable” from advertising; it currently runs Google AdSense-powered search and display ads.
DECA Signs Smosh
Along with the Back Dorm Boys, Lisa Nova, and Lonelygirl, Smosh defined the early days of YouTube. In late 2005, the low-fi, frenetic stylings of unabashed Carmichael, California college students, Anthony Padilla and Ian Hecox, helped to characterize user-generated content for years to come. Low-quality production, unparralleled wackiness, quick edits, and the use of popular musical numbers were staples of Smosh’s catalog and attributes that, before any high-profile, original series hit the web, became synonymous with online video…it was only a matter of time before a media company bought into these kids in an attempt to take them to the next level. Today, DECA announced just that. The new media studio behind Boing Boing TV and Alex Albrecht’s Proect Lore “has invested in and become the exclusive business and production partner for Smosh.”
DECA Partners With Popular YouTube Team Smosh
Digital entertainment firm DECA inked a deal with YouTube comedy team Smosh to become the exclusive business and production partner behind the pair of young comedians.
Under the agreement, DECA will provide financing, ad sales, marketing, distribution and other business operations for Smosh. The goal of the partnership is to find major brands to sponsor Smosh’s videos that reach a young, teen-centric online audience.
Smosh, a comedy channel on YouTube created by Anthony Padilla and Ian Hecox, is the third-most-popular channel of all time on the video site, with its creations receiving more than 9 million streams per month.